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A member's list of matches does not indicate which members are paying or non-paying, so users may not be able to communicate with all of their matches.A 2010 article published by the Harvard Business Review attributed the success of e Harmony's system to their large membership base, their efforts to exclude people who are not serious about dating, and their membership fees being more more expensive than the fees for other dating websites.According to Garcia, "Because of the price tag and the emphasis on long-term relationships...Compatible Partners' users are seen as quite desirable." After approval by the questionnaire, e Harmony begins to match members regardless of their subscription status.
Warren closed unprofitable international operations, switched advertisers, made changes to the board, Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.They reported that about 30% of those applicants were denied because they were already married, 27% were younger than the minimum application age of 21, and 9% provided inconsistent answers on the application.e Harmony also stated they reject anyone under the age of 60 who has been married more than four times or fails their "dysthymia scale." Warren said that he had done extensive research on heterosexual marriage but did not know enough about homosexual relationships to do same-sex match-making, which he said "calls for some very careful thinking. But at the same time, I take a real strong stand against same-sex marriage, anywhere that I can comment on it." Theodore B. It was launched on August 22, 2000, and is based in Los Angeles, California. Large investors include Sequoia Capital and Technology Cross Ventures.During 2009–12, new memberships, retention rates and time spent on the site decreased.